> ## Documentation Index
> Fetch the complete documentation index at: https://razorpay-881012b3.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Cards

> Explore card transaction details and analytics in Insights, including performance metrics and trends for optimising card payments.

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  <span style={{fontWeight:600}}>Available in</span>
  <span>🇮🇳 India</span>
</div>

The Cards tab in Insights offers a detailed overview of card transactions, including success rates, trends, and average order values. This data helps you understand customer behaviour, identify issues, and optimise card payment strategies to boost conversion rates and revenue.

You can view analytics for cards based on the following parameters.

1. **Card Type**: The type of card used for the transaction. For example, Credit, Debit and Prepaid.
2. **Card Network**: The type of card network used for the transaction. For example, Visa, MasterCard, RuPay, AMEX and Diners.
3. **Card Issuer**: The bank or entity that has issued the card. For example, HDFC Bank, SBI, ICICI Bank and so on.

## Data Points

You can view the following data points for card transactions.

<AccordionGroup>
  <Accordion title="**Cards Success Rate Trend**">
    Indicates the success rate trend from the beginning to the end of the selected timeframe.

    <img src="https://razorpay.com/docs/build/browser/assets/images/cards-success-rate-trends.jpg" alt="UPI Success Rate Trend" width="800" />
  </Accordion>

  <Accordion title="**Card Type**">
    1. **Card Type SR (Success Rate)**: Displays the success rate of transactions categorised by different card types, such as credit, debit and prepaid over time.
    2. **Card Type GMV (Gross Merchandise Value)**: This shows the distribution of total transaction value across different card types, such as credit, debit and prepaid.
           <img src="https://razorpay.com/docs/build/browser/assets/images/card-type-metrics.jpg" alt="Card Type Metrics" width="800" />
  </Accordion>

  <Accordion title="**Cards Network**">
    1. **Cards Network - Success Rate**: Displays the success rate of transactions across different card networks, such as Visa, MasterCard, and American Express over time.
    2. **Cards Network - GMV (Gross Merchandise Value)**: Shows the distribution of total transaction value across various card networks, including Visa, MasterCard and RuPay.
           <img src="https://razorpay.com/docs/build/browser/assets/images/card-networks.jpg" alt="Card Network Metrics" width="800" />
  </Accordion>

  <Accordion title="**Payments Count**">
    1. **Card Type - Payments Count**: Displays the total number of transactions processed through different card types, such as credit, debit, and prepaid.

    2. **Cards Network - Payments Count**: Shows the distribution of transactions across different card networks, including Visa, MasterCard, and RuPay.
           <img src="https://razorpay.com/docs/build/browser/assets/images/cards-payments-count.jpg" alt="Payments Count for Cards" width="500" />
  </Accordion>

  <Accordion title="Card Issuer and Tokenised GMV">
    1. **Cards Issuer**: Lists the banks or institutions that issued the cards, along with their total transactions, GMV, success rate, AOV and percentage of total transactions.
    2. **Cards Tokenised GMV**: Displays the total transaction value (GMV) split between tokenised and non-tokenised card transactions, showing the adoption and impact of tokenisation on different card types.
           <img src="https://razorpay.com/docs/build/browser/assets/images/card-issuer-metrics.jpg" alt="Card Issuer Metrics" width="800" />
  </Accordion>

  <Accordion title="**Card Authorisation Type SR**">
    Displays the success rate of card transactions across different authorisation methods, such as headless OTP, 3DS and OTP over time.

    <img src="https://razorpay.com/docs/build/browser/assets/images/cards-authorisation-sr.jpg" alt="specific and meaningful image title" width="800" />
  </Accordion>

  <Accordion title="**Cards - Tokenised SR (Success Rate)**">
    Displays the success rate of tokenised versus non-tokenised card transactions across different card types, such as credit, debit, and prepaid, over time.

    <img src="https://razorpay.com/docs/build/browser/assets/images/cards-tokenised-sr.jpg" alt="Cards Tokenised SR" width="800" />
  </Accordion>

  <Accordion title="Card Failure Reasons and Authorisation Type">
    1. **Cards Top Failure Reason**: Lists the primary reasons for card transaction failures, including their sources, number of failures, GMV impacted, AOV, and percentage of total failures.
    2. **Cards Authorisation Type GMV**: Displays the distribution of GMV across different card authorisation methods, such as headless OTP, 3DS, and so on.
           <img src="https://razorpay.com/docs/build/browser/assets/images/cards-failure-reasons.jpg" alt="Cards Failure Reasons" width="800" />
  </Accordion>
</AccordionGroup>

### Related Information

* [About Insights](/docs/payments/insights)
* [UPI](/docs/payments/insights/upi)
* [Wallet](/docs/payments/insights/wallet)
* [Netbanking](/docs/payments/insights/netbanking)
* [Emandate](/docs/payments/insights/emandate)