> ## Documentation Index
> Fetch the complete documentation index at: https://razorpay-881012b3.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Add Facebook Pixel

> Add your Facebook Pixel to your Razorpay Webstore to track payments and conversions from your Facebook advertisements.

<div style={{display:"flex",flexWrap:"wrap",alignItems:"center",gap:"0.35rem 0.9rem",border:"1px solid rgba(128,128,128,0.28)",borderRadius:"0.5rem",padding:"0.45rem 0.75rem",margin:"0 0 1.25rem",fontSize:"0.875rem"}}>
  <span style={{fontWeight:600}}>Available in</span>
  <span>🇮🇳 India</span>
</div>

You can add your Facebook Pixel to your Webstore to track payments and conversions from your Facebook advertisements.

**Available Tracking Metrics**

| Metrics           | Description                                                                                 |
| ----------------- | ------------------------------------------------------------------------------------------- |
| Page Views        | When a customer lands on your Webstore. This is the default metric to track page visits.    |
| Add to Cart       | When a customer clicks on an add-to-cart button.                                            |
| Initiate Checkout | When a customer clicks on a checkout button.                                                |
| Purchase          | When a customer finishes the purchase or checkout flow and lands post-payment success page. |

## Prerequisites

<a href="https://www.facebook.com/business/help/952192354843755?id=1205376682832142&recommended_by=1700857106877546" target="_blank">Create a Facebook Pixel</a>.

## Add Facebook Pixel to Your Webstore

To add Facebook Pixel to your Webstore:

1. Navigate to your Webstore in the edit mode.
2. Click **Page Settings**.
3. Go to **Plugins and Add-ons** and click **Configure**.
   <img src="https://razorpay.com/docs/build/browser/assets/images/payment-pages-fb-pixel-configure-plugins-addons.jpg" class="click-zoom" alt="Configure Plugins and Add Ons" width="300" />
4. Add the details:
   1. **Facebook Pixel ID**: Enter the Facebook Pixel ID.
   2. Select the metrics you want to track from the following:
      * Page Views
      * Initiate Payment
      * Add to Cart
      * Payment Complete

<img src="https://razorpay.com/docs/build/browser/assets/images/payment-pages-fb-pixel-fb-pixel-google-trackingid.jpg" class="click-zoom" alt="Add Google Tracking ID and FB Pixel" width="300" />

5. Click **Save**.

### Related Information

* [Add Facebook Pixel to your payment success page](/docs/payments/webstore/plugins-add-ons/fb-payment-success)
* [Add Google Analytics Tracking ID](/docs/payments/webstore/plugins-add-ons/google-analytics)