> ## Documentation Index
> Fetch the complete documentation index at: https://razorpay-881012b3.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# SMS Campaigns

> Deliver timely messages through SMS for bills, offers and customer feedback.

<div style={{display:"flex",flexWrap:"wrap",alignItems:"center",gap:"0.35rem 0.9rem",border:"1px solid rgba(128,128,128,0.28)",borderRadius:"0.5rem",padding:"0.45rem 0.75rem",margin:"0 0 1.25rem",fontSize:"0.875rem"}}>
  <span style={{fontWeight:600}}>Available in</span>
  <span>🇮🇳 India</span>
</div>

Reach customers instantly using SMS campaigns via Razorpay Billme. Share digital bills, send feedback prompts or offer promotions with short, effective messages.

<Info>
  **Handy Tips**

  TRAI regulations require you to link your SMS service provider's Telemarketer ID with your DLT account when using SMS for campaigns. Complete this step to ensure SMS delivery as messages will not be delivered without it.
</Info>

## Overview

SMS Campaigns are ideal for high-speed, high-visibility communication. Use Billme to automate transactional or promotional SMS based on billing events or customer actions.

To access SMS campaigns page:

1. Select **SMS** under **Communication Channel** in the left navigation menu.
2. Alternatively, you can also select **SMS** in the **Select Campaign Listing** dropdown on the **All Campaigns** page.

<img src="https://razorpay.com/docs/build/browser/assets/images/sms-campaigns-page-cc.jpg" alt="SMS Campaigns List" width="800" />

## Create New SMS Campaign

To create a new SMS Campaign:

1. Click **+ New SMS Campaign**.
   The **SMS - New Campaign** page appears.
2. Enter the Campaign Name and Description, select your Company and Content Type and click **Next Step**.
   Content Type can be:
   * Promotional: Select for SMS Campaigns with promotions and ads.
   * Service Explicit: Select to communicate service information such as activation or expiry of a service.

<img src="https://razorpay.com/docs/build/browser/assets/images/create-new-sms-campaign.jpg" alt="Create New SMS Campaign" width="800" />

3. Select or upload **Sender ID** and **Template**. Click **Next Step**.
   <img src="https://razorpay.com/docs/build/browser/assets/images/create-sms-upload-sender-id.jpg" alt="Sender ID and Template of SMS Campaign" width="800" />
4. Enter the message and select the variable attributes if any. Click **Next Step**.
   <img src="https://razorpay.com/docs/build/browser/assets/images/create-sms-message.jpg" alt="The Message of SMS Campaign" width="800" />
5. Select **Whom To Send** on this page and click **Next Step**. You can:
   1. Select **Uploaded Data** and add/upload the list of receivers for the SMS Campaigns.
   2. Select **Segmentation** and choose a specific customer segment for the SMS Campaigns. You can also add and select a new customer segment.

<img src="https://razorpay.com/docs/build/browser/assets/images/create-sms-whom-to-send.jpg" alt="Select Whom To Send SMS Campaign" width="800" />

6. Select **When To Send** on this page. You have the option to select **Send Now**, **Send Later** and **Recurring**. Configure the timelines and click **Next Step**.
   <img src="https://razorpay.com/docs/build/browser/assets/images/create-sms-when-to-send.jpg" alt="Select When To Send SMS Campaign" width="800" />
7. Preview the SMS Campaign and test it on a valid phone number. You can only test it once. Click **Publish** to publish the campaign.
   <img src="https://razorpay.com/docs/build/browser/assets/images/create-sms-preview.jpg" alt="Preview and Publish the SMS Campaign" width="800" />
   The Published Campaign appears on the list of campaigns.