Abandoned Cart Webhook

Enable the abandoned cart webhook to track drop-offs and retarget customers who leave without completing their purchase.

Available in🇮🇳 India

An abandoned cart occurs when a customer adds items to their cart and initiates checkout but does not complete the purchase. For example, a customer might enter their shipping details but leave the site before making the payment.

By enabling the abandoned cart webhook, you can track when a customer drops off during the checkout journey. This helps you retarget them using their contact information and recover potentially lost sales.

Enable Abandoned Cart Webhook

1. Log in to the Dashboard and navigate to Magic Checkout → Setup & Settings → Platform Settings.
2. Select Shopify, WooCommerce or Custom E-Commerce Platform from the Platform drop-down list. Enter the required information based on your selection.
3. Navigate to Checkout Setup and toggle on Enable the Abandoned webhook to track.
4. Enter the URL where you want to receive the abandoned checkout data.
5. Click Save → Save settings.

Sample Payload

Given below is a sample payload:

Abandoned Cart Webhook Payload

{
    "utm_parameters": {
        "fbclid": "test_fbclid",
        "utm_campaign": "campaign_value",
        "utm_content": "content_value",
        "utm_medium": "medium_value",
        "utm_source": "fb"
    },
    "shop_id": "magic-checkout-test-store-1",
    "platform": "shopify",
    "token": "a9de14647f2c1e7b58cafeac93c4712c",
    "cart_token": "c1-68be3bdc331cfec1e79d05d8c4caa7d7",
    "email": "<email>",
    "phone": "[phone]",
    "abandoned_checkout_url": "https://magic-checkout-test-store-url",
    "currency": "INR",
    "line_items": [
        {
        "image_url": "https://image_url",
        "name": "test product 2",
        "price": 5000,
        "product_id": "7652090314919",
        "quantity": 1,
        "sku": "123-A",
        "tax_amount": 0,
        "taxable": true,
        "variant_price": 5000,
        "variant_id": "43306810998951",
        "variant_title": "Default Title",
        "store_name": "",
        "gram": "212",
        "title": ""
        }
    ],
    "tax_details": {
        "taxes_included": true,
        "total_tax": 314
    },
    "line_items_total": "5000",
    "promotions": [
        {
        "code": "off12",
        "value": 1200
        },
        {
        "code": "nector_coins",
        "value": 300
        }
    ],
    "customer": {
        "email": "<email>",
        "first_name": "Gaurav",
        "last_name": "Kumar",
        "Shipping_address": {
        "First_name": "Gaurav",
        "Last_name": "Kumar",
        "Address1": "Near Nehru Road",
        "Address2": "Ram Krishna Colony",
        "City": "Bengaluru",
        "Province": "Karnataka",
        "Country": "India",
        "Zip": "829122",
        "Phone": "[phone]",
        "Name": "<name>",
        "Province_code": "KA",
        "Country_code": "IN",
        "Country_name": "India"
        },
        "created_at": ""
    }
}