Add Facebook Pixel

Add your Facebook Pixel to your Razorpay Webstore to track payments and conversions from your Facebook advertisements.

Available in🇮🇳 India

You can add your Facebook Pixel to your Webstore to track payments and conversions from your Facebook advertisements.

Available Tracking Metrics

Metrics	Description
Page Views	When a customer lands on your Webstore. This is the default metric to track page visits.
Add to Cart	When a customer clicks on an add-to-cart button.
Initiate Checkout	When a customer clicks on a checkout button.
Purchase	When a customer finishes the purchase or checkout flow and lands post-payment success page.

Prerequisites

Create a Facebook Pixel.

Add Facebook Pixel to Your Webstore

To add Facebook Pixel to your Webstore:

1. Navigate to your Webstore in the edit mode.
2. Click Page Settings.
3. Go to Plugins and Add-ons and click Configure.
4. Add the details:
   1. Facebook Pixel ID: Enter the Facebook Pixel ID.
   2. Select the metrics you want to track from the following:
      • Page Views
      • Initiate Payment
      • Add to Cart
      • Payment Complete

5. Click Save.

Related Information

• Add Facebook Pixel to your payment success page
• Add Google Analytics Tracking ID